Category: Value Talks
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Value Talks: Channels & logistics
What is a marketing channel? What is their role for marketing? And what about logistics?
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Value Talks: Price Innovation, and Price Strategies.
What’s the fuss about product innovation? How do I get top management to go for innovation? And talking about price, what is it? How do I select the best price for my product? In this week’s Value Talks, I talk about product innovation, and one of my favorite pricing strategies.
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Value Talks: Service
What is a service? What makes services attractive to deliver value? What can I do to deliver service and keep my customers happy? This week’s Value Talks is out. Let’s talk about value.