Let’s discuss Service 4.0 and impeccable delivery. Let’s talk about how to differentiate your service from your competition’s.

Let’s talk about how your customers are happy, and their loyalty is Alive & Well!

Source: IMDA, Singapore.

All rights reserved. 2020, Lalo Duron, PhD.

Alive & Well! Impeccable Offer, Integrated Marketing Communications, and Customer Focus, the key for customer loyalty.

‘Loyalty is dead’ is one of the biggest excuses in our day. Customer loyalty is alive and well. You just have to work on three strategies to earn it and keep it. Get Lalo Duron to help your organization, as a speaker, as a mentor, as a coach, make sure you implement the three strategies and begin retaining your customers because they love doing business with you, because they love what they get from you, because they don’t want to go anywhere else.

Check out my latest book Alive & Well!: The simplicity behind getting your customers’ loyalty… and keeping it.

You can buy it here.

This is me.

As an engineer I believe there’s always a way to innovate and make things differently: cheaper, better, prettier, faster, friendlier… As a marketer, I believe marketing’s number one job is to grow companies’ value, via new markets, new offerings, new channels, new promotion means, new value propositions. I love to think and make others think. I challenge people and organizations to give the best of them. Yet, I am my family’s #1 fan. I love them, work for them, give them my life. I am proud of my professional experience. As a mexican, multicultural executive, I’ve done things, seen things, created things, for companies to help them thrive. Let me know if I may be of any help. If I can help.


¿Quieres tener empleados felices y clientes satisfechos? Da un servicio impecable.

He aprendido lo crucial de poner la hospitalidad a trabajar. Primero para las personas de la empresa y, después, para todos los demás: nuestros clientes, la comunidad, los proveedores y los inversionistas. – Danny Meyer.Setting the Table. Llevaba años queriendo leer Setting the Table. El libro de Danny Meyer, fundador de Shake Shack y Union …

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