“Business, like life, is all about how you make people feel. It’s that simple, and it’s that hard”.
– Danny Meyer.
Do you want to exceed your customers’ expectations by design? Follow these three rules from Danny’s Setting the Table. They will help you get loyal customers:
1. Challenge conventional wisdom in your industry by asking your team and yourself “whoever wrote that..?”
2. Adopt enlightened hospitality* as a way of life and decision making. Derive your strategies from there
3. Team with people with 51% attitude and 49% aptitude
Adopt them, and you will always deliver an experience that will make your customers want to come back for more… and there’s nothing like a loyal customer.
* Enlightened hospitality: Care for your people, your customers, your community, you vendors, and your investors. In that order.
Photo by Vinicius “amnx” Amano.