What is a marketing channel?
What is their role for marketing?
And what about logistics?
Value Talks: Price Innovation, and Price Strategies.
What’s the fuss about product innovation?
How do I get top management to go for innovation?
And talking about price, what is it? How do I select the best price for my product?
In this week’s Value Talks, I talk about product innovation, and one of my favorite pricing strategies.
Value Talks: Service
What is a service?
What makes services attractive to deliver value?
What can I do to deliver service and keep my customers happy?
This week’s Value Talks is out. Let’s talk about value.